About Us

Intelligent Marketing in Motion: At this year’s SAP Emarsys Festival, we’re showcasing global brands that are rewriting the rules of customer engagement. We’ll celebrate every move that puts marketing into motion, amidst industry complexities, team dynamics and data regulations. Find out how digital leaders are reinventing direct-to-consumer engagement, propelling growth with AI, driving personalization across the entire business, and stepping into new revenue streams with omnichannel marketing.

SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibility, Intelligent CX from SAP integrates commerce, sales, service, marketing, and customer data, enabling businesses to exceed customer expectations with real-time, relevant engagement. From digitally native disruptors to global enterprises, SAP Emarsys helps bring out the best CX in every business by meeting customers where they are with the products, information, and experiences they need, exactly when and where they need them.

The UK Consumer Products Engagement Report

We teamed up with Deloitte to survey 14,000 general respondents and 750 senior decision makers within marketing teams at enterprise-level businesses. Our extensive research showcases how both consumers and brands are adapting to shifting paradigms and embracing engagement channels beyond traditional marketing and retail media.

AI in Retail Report

“AI will empower marketers to focus on strategic and creative endeavours. SAP Emarsys commissioned research to show how marketers and consumers are demanding these improvements, driving their ongoing commitment to AI. Their new solutions will make marketing more efficient and fulfilling, while giving consumers better overall experiences.

For more information on partnership opportunities at other FT Live events, get in touch today to see how you can get involved.

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